Effective Date: August 1, 2021

BuddyCare is committed to protecting our customer's privacy. Please take the time to review this notice which explains what information we collect about you, how we use it, and your rights. Petbuddy Group AB (“BuddyCare”, “we” or “us”) is the data controller of the personal data collected via or in connection with BuddyCare.com and any associated sub-domain sites (the “Site”).

We use Klarna as the provider of our checkout. This means that we might transfer your personal data in the form of contact and order details to Klarna when the checkout is loaded, in order for Klarna to manage your purchase. Your personal data transferred is processed in line with Klarna’s own privacy notice.

What personal data do we collect about you?

We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:

• Information you provide to us when you use our Site (e.g. your name, contact details, product reviews, and any information which you add to your account profile);
• Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information);
• Records of your interactions with us (e.g. if you contact our customer service team, interact with us on social media);
• Information you provide us when you enter a competition or participate in a survey;
• Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site; and
• Other information necessary to provide the Site, for example we may access your location if you give us your consent.

If you also shop in one of our stores, we may combine information you give us in-store (e.g. if you make a purchase or join our mailing list in-store) with the information above.

What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

• To fulfill your order and maintain your online account.
• To manage and respond to any queries or complaints to our customer service team.
• To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and browsing activity.
• To improve and maintain the Site, and monitor its usage.
• For market research, e.g. we may contact you for feedback about our products.
• To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
• For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
• To comply with our legal and regulatory obligations.

We rely on the following legal basis, under data protection law, to process your personal data:

• Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order).
• Because we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).
• Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.

Marketing

We love to communicate with our customers and so, depending on your marketing preferences, we may use your personal data to send you marketing messages by email, phone or post. Some of these messages may be tailored to you, based on your previous browsing or purchase activity, and other information we hold about you.

If you no longer want to receive marketing communications from us (or would like to opt back in), you can change your preferences at any time by contacting us (details below), clicking on the ‘unsubscribe’ link in any email. If you unsubscribe from marketing, please note we may still contact you with service messages from time to time (e.g. order and delivery confirmations, and information about your legal rights).

You may also see ads for our Site on third party websites, including on social media. These ads may be tailored to you using cookies (which track your web activity, so enable us to serve ads to customers who have visited our Site). Where you see an ad on social media, this may because we have engaged the social network to show ads to our customers, or users who match the demographic profile of our customers. In some cases, this may involve sharing your email address with the social network. If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third party websites.

Who do we share this personal data with?

We share customers’ personal data with third parties in the following circumstances:

• With other companies in our group of companies, as necessary to operate the Site.
• With our suppliers and service providers working for us, e.g. payment processors and delivery companies.
• With our professional and legal advisors.
• With third parties engaged in fraud prevention and detection.
• With law enforcement or other governmental authorities, e.g. to report a fraud or in response to a lawful request.
• In the event that we sell any business assets, the personal data of our customers may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy.
• Otherwise where we have your consent or are otherwise legally permitted to do so.

Storage and Retention

We use service providers based around the world. Consequently, your personal data may be processed in countries outside of Europe, including in countries where you may have fewer legal rights in respect of your data than you do under local law. If we transfer personal data outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, in particular the EU’s standard contractual clauses. Please contact us if you would like more information about these safeguards.

We will keep your personal data for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it. Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

Security

This Site ensures that data is encrypted when leaving the Site. This process involves the converting of information or data into a code to prevent unauthorised access. This Site follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from this Site over a secure communications channel.

Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of the information that has been transmitted to our Site.

Children

Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.

Cookies

Our Sites uses cookies and similar technologies to provide certain functionality to the Site, to understand and measure its performance, and to deliver targeted advertising.

What are cookies and similar technologies?

Cookies are small text files that are placed on your computer by websites that you visit. Our site and our partners use cookies to enhance your experience, analyse traffic and for ad personalisation and measurement.

You can restrict or block cookies using your browser settings. Information on how to do this is detailed below in the “How to manage cookies” section.

We also use tracking pixels in our marketing emails. These pixels tell us if, and when, you opened an email from us. We use this information to better understand how customers engage with our content and to analyse the effectiveness of our marketing campaigns.

You can disable tracking pixels by changing your email settings to block the loading or display of external images.

How to manage cookies

Some cookies are strictly necessary to allow you to use the website and its features, such as storing items in your basket. Without these cookies these features cannot be provided which may impair the functionality of the website meaning you are unable to shop on our website.

You can select the cookies you would like this website to store on your device by changing your browser settings. Each browser allows you to restrict or block cookies in different ways.

Details on how to do this in each browser can be found on the ICO website (please note that we are not responsible for the content of external websites), visit: https://ico.org.uk/your-data-matters/online/cookies/

Within most browsers you can utilise private browsing modes that typically do not save local data associated with the session, such as cookies. These are typically deleted when you close all the windows.

You can install a browser add-on to opt-out of Google Analytics in your browser across all websites (please note that we are not responsible for the content of external websites), visit: https://tools.google.com/dlpage/gaoptout

Types of cookies

First-party cookies - these are set by the website you have accessed. They are often used to remember your preferences on the website, such as your preferred currency or items in your basket.

Third-party cookies – these are set by a website other than the one you are accessing.

Session cookies – these are temporary cookies, which are deleted when you close your browser.

Persistent cookies – these remain on your device until you erase them or they expire.

Cookies that are used on our website

We have documented the main partners and tools that create cookies that are used by this website and our partners use and their purpose. Please note that we are not responsible for the content of external websites.

Google Analytics

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Find out how to opt-out of Google Analytics across all websites in the “How to Manage Cookies” section.

You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites.

Google Ads (and DoubleClick)

Google Ads uses cookies to improve advertising by targeting advertising based on what is relevant for the user. They also allow reporting on advertising performance and to avoid showing ads that a user has already seen. This product collects and uses data using cookies. The data collected may be used to personalise advertising. You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites.

You can revoke your consent to ad personalisation by Google here: https://adssettings.google.com/

 Google reCAPTCHA

Google reCAPTCHA is used to help establish that a user is human and enhances security on our website. This product collects and uses data using cookies. The data collected may be used to personalise advertising. You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites.

YouTube

YouTube is used to play videos embedded on the website. Cookies are set by YouTube to track usage of its services. You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites.

Affiliate Window

These cookies are used to track sales that have come in via an affiliate network link operated by our partner Affiliate Window. For further information about how Affiliate Window address data privacy, please follow the link: https://www.affiliatewindow.com/

instagram.com

Cookies may be used to allow targeted marketing and measurement.

Bing

This allows us to provide relevant advertising to users and track conversions.

Facebook

This allows us to provide relevant advertising to users and track conversions.

Klaviyo

This allows us to provide relevant advertising to users and track conversions.

Pinterest

This allow users to share pictures via Pinterest / the "Pin It" button, and Pinterest can collect statistical information about usage of their service.

Your rights

You have certain rights in respect of your personal data, including the right to access, portability, correct, and request the erasure of your personal data.

You also have the right to object to your personal data being used for certain purposes, including to send you marketing. See ‘Marketing’ above, for more details of how to opt-out of marketing.

We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details below. You are also entitled to contact your local supervisory authority for data protection.

Contact Us

If you have any queries on any aspect of our Privacy Policy, please contact us on the details below:

Telephone: +46 (0)8 551 070 98

Email: [email protected]

Address: Petbuddy Group AB, Holländargatan 22, 113 59, Stockholm, Sweden.